Ideally, I wanted this name to cover all activity I do on the internet, but I really have not promoted it as such, except for on Etsy, when I was on Etsy.
Back when forum migration was going on at Etsy, early in 2011, Etsy was pushing for people to set up teams, so that particular interests were being served. Many old forum boards that were not going to see the light of day any more, on the very public boards, were then turned into teams...turned onto teams, not by Etsy, but by those Etsy sellers that wanted to continue in the vein the the original public board, in a private seeing. The only setting Etsy was going to allow. Much of the community became fragmented. Many found themselves participating in fragmented teams, many teams, with many varied users.
Personally, I did not like Etsy's forum migration, but I tried to make my own spin on the "Team" platform. I created a Team, an "Exclusive Collective" named "House de Merteuil". I was the only member and featured my 5 Etsy shops. I didn't want any members, other than myself, as I used the platform as a hub to bring customers to, exposing them to all 5 shops, in one place, all at once. Instead of advertising each of my 5 Etsy shops separately, this team afforded the ability to bring it all together. As "Team" discussion posts, I would post treasury appearances from each shop, post sales, post any features on blogs and such.
Problem was, was the Etsy platform itself. No ability to share the teams url automatically, i.e. no SHARE+ button allowed on teams, and no way to make the links that I put on the team platform as PUBLIC...in other words, someone had to "join" my team, to see the links I offered on the Team page.
Despite repeated attempts to get Etsy notice that I was using the Team platform in a unique way, which other multiple shop sellers would also mimic, and to get them to open up a few features that would enable this unique use of their platform, Etsy chose to view me as bothersome and permamute me, no longer alowing me to share newfound use of their platform, no longer allowing me to post on their public forums.
That's Etsy. That is why I tore down my "House de Merteuil" team, and closed my shops there.